Introduction

Research Lead

The Economist is the leading source of analysis on international business and world affairs. We deliver world-class, thought provoking content through a range of formats, from web and app, to newspapers and magazines, conferences, film and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

With a growing B2B global subscriber base and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications.

Reporting to the Global Head of Consumer Research and part of the Data & Insights team, the Research Lead will support the design and execution of user, customer and market research focused on delivering actionable insights and answering the core questions of the business in close partnership with wider teams. This is a unique opportunity to join a skilled research team and build our B2B offering.

How you will contribute:

• Delivering best-in-class research, aligned to the company’s strategic goals, providing a deep understanding of our B2B audiences, brands and categories via actionable insights

• Partnering with data, analytics, product and commercial teams to provide well-rounded insights reporting

• Building strong relationships with senior stakeholders to translate business questions into focused research objectives, while anticipating future needs

• Being the voice of the B2B consumer across the company; championing research and its value

• Feeding the wider business with audience, brand and category insight in creative and engaging ways to enable more customer-centric decision making

  Day-to-day you will be managing all aspects of primary research projects to include:

• Setting clear objectives, timings and methodological recommendations

• Conducting online or face to face interviews with clients and users of our B2B products

• UX testing of our B2B digital products and customer journeys

• Draft surveys, manage data collection, fielding, and analysis for studies

• Manage and process all data generated from qualitative and quantitative fieldwork and synthesise insights

• Create clear and accessible outputs complete with relevant analysis and actionable insights to meet business objectives

• Effectively communicate and interpret results to key stakeholders

• Work collaboratively with members of the Research, Data & Insights team to join up audience behaviours from analytics and research findings to create clear outputs

• Support secondary data collection and synthesis including monitoring competitors

  The essential skills for this role are:

• We’re looking for a team player to help The Economist increasingly leverage research-based insights and data

• Extensive B2B research experience using a broad range of primary mixed research methodologies (qualitative and quantitative)

• Strong qualitative skills are required as well as experience in conducting primary research with c-suite and senior level professionals

• A talent for delivering a compelling story, actionable insights and strong presentation skills are a key requisite for the role

• Strong experience in collaborating with numerous stakeholders across business functions and ability to integrate learnings from various non-research sources to make well-rounded business recommendations

• Advanced proficiency in Excel and PowerPoint or Google suite

• Experience with survey research tools and online communities (e.g. qualtrics)

• Demonstrated/proven attention to detail

• Demonstrated project management and organisational skills

  Ideal but not essential skills:

• Working knowledge of statistical software (such as SPSS, Q, or R)

• Experience in a global subscription or membership-based business and knowledge of standard media industry secondary sources is a plus

• Experience conducting commercial research is a plus

Job LocationsUnited Kingdom-London

ID 2024-10012

Function Market Research